Best Practices for Listing Copy
Write descriptions that sell the lifestyle, not just the square footage.
Lead with the strongest feature
Open with whatever makes this property different — the renovated kitchen, the view, the lot size — rather than starting with square footage everyone lists the same way.
Be specific and sensory
"Morning light pours into the kitchen" says more than "bright kitchen." Specific, concrete details are what a reader actually remembers.
Stay Fair Housing safe
Describe the property, not the buyer. Avoid language that suggests who should or shouldn’t live there — see our Fair Housing page for the full list of protected characteristics to keep clear of.
End with a clear next step
Close with a simple call to action — a showing time, an open house date, or your contact info — so the reader knows exactly what to do next.
Stuck on an opening line? Generate a first draft with AI, then rewrite the first sentence in your own voice — the rest often needs only light edits.
Still need help?We’re here for you.
Can’t find what you’re looking for? Our Help Center has more answers or reach out to our support team.