Choosing Your Brand Colors & Fonts
Practical rules for a palette and type pairing that reads as professional, not random.
Keep the palette small
One dominant color, one accent, and one or two neutrals is enough. More than that and templates start looking cluttered instead of considered.
Check contrast before you commit
Text needs to stay legible over your chosen background colors — a light accent that looks fine as a small swatch can wash out an entire headline.
Pair a serif heading with a sans body
A distinctive serif or display font for titles and prices, paired with a clean, neutral sans-serif for descriptions, reads as editorial rather than default.
Test it on a real listing
Palettes look different on a swatch than on a full flyer with a real photo behind them — apply your kit to an actual listing before locking it in.
If in doubt, choose fewer, darker colors — a bold, restrained palette photographs better across print and social than a busy, bright one.
Still need help?We’re here for you.
Can’t find what you’re looking for? Our Help Center has more answers or reach out to our support team.