Understanding Brand Kit Elements
A walkthrough of every piece that makes up your kit and what each one controls.
Logo and marks
Your primary logo, plus an optional icon-only mark for tight spaces like social avatars or sign riders.
Color palette
A primary color, an accent, and one or two neutrals. Templates use these consistently for backgrounds, buttons, and highlight text — you never pick colors per listing.
Typography
A heading font for titles and prices, and a body font for descriptions and fine print. Both apply everywhere text appears in a template.
Photo style
An optional filter or treatment applied consistently to listing photos, so a gallery of exports still feels like one brand even across different photographers.
Contact block
Your name, phone, email, license number, and brokerage — pulled from your profile and placed automatically on every export.
Update an element once in your kit and it updates on every template that uses it — you don’t need to re-touch old exports individually.
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